Your logo design is the visual representation of your brand that harbors your brand identity, value, and creates a sense of association with the potential audience. Many times, brands fail to understand the importance of a great design which results in mayhem. Thus, if you are about to start a new business or are on the verge of re-branding, here are a few tips that can breathe life to your logo:
1. Design Should Be Appropriate
Every company should keep in mind that logo design is an integral part of its branding. The design which is finalized for your business not only generates brand awareness but it becomes the symbol of your brand. Hence, the logo should always be appropriate and authentic to the industry you are operating in. It is necessary to pick a design, color theme carefully, and symbols, etc. for long term sustainability with your customers.
2. Simplicity is the Best Policy
A minimalist design approach is considered to be the best when it comes to a logo design. Hence, the simpler the design is, the better it can be used for branding and advertising. It is advised not to use or work on images/photographs with a lot of text or minute details which will not only waste valuable time but can lose clarity in the longer run. Furthermore, if you try to squeeze in additional or irrelevant details in your logo, it will look cluttered.
Simplicity is the best policy suggests creating a simple yet engaging design which will assure clarity and long life.
3. Design Should Be Multi-purpose
Like websites, logo design should be multipurpose as well. The finalized design should be able to fit in any dimension require. For instance, the logo should not only look good when it is placed on a website banner but also when it is squeezed into a graphical post for social media platforms.
Image Credits: CGIBRANDING.COM
There were times when logo design consisted of a 2D brand icon. Taking this to the next level now, brands have become more thoughtful to use innovative technologies to enhance the face of the brand. Also there are other modes of advertisement available now besides print advertising. Hence now businesses are taking opportunities to take 3d logo design as an alternative for expensive TV campaigns.
Companies like Apple rebranded their 2D icon and transformed into a monochrome 3D logo in 1998. Other companies reacted to this and started to follow the same footsteps. But the thing is that, it doesn’t mean that the same 3d logo design strategy is going to work for you too since Apple did.
Image Credits: CLIPARTFOX.COM
According to branding analysts and visual creative artists, 3D logo designs are effective for some and waste of budget for others, hence making this a controversial talk. I certainly agree that a 3D design is more visually dynamic in certain selective media, i.e. TV or WEB. Additionally 3D logos tend to be super when incorporated in animation hence rejuvenating the soul of brand’s personality. However, these logo designs tend to take bigger share on your budget when being reproduced on print media.
I would conclude that, first step is to determine the medium before going with 3d design option. So that you know where you are going to reproduce them more frequently and also that they fit well on it.
Next is knowing your brand image well, before weighing the pros and cons of utilizing 3d logo design. You are not just another company following the trend just because others do. A great 3D logo is an artistic approach to define a company’s vision. It’s an innovative way to visualize an organization’s cultural values. But if you think that your 3D version doesn’t portray the same brand image then it’s probably not for you.
To Summarize this, I would rather say that a 2D logo design can never go wrong for starters, whereas trying new design elements is not a bad idea but indeed with a keen analysis. I would say that it’s worth the effort to take both 2d and 3d logo designs in consideration. But just to remind you that 2D logo designs are more adaptable. However, if you intend to create a 3D design as first of your company’s logo then keep in mind not to shift towards a 2d logo later on. Take your time to rethink the character of your brand personality to reach a long term decision.
To be a good online logo creator, you must have certain qualities, so you are able to design attractive logos not only for your own business, but also for your clients as well. Unique yet simple logos always attract the viewer, but there must be some deep associations and connotations customers can relate to.
Keeping in mind, designing a logo is not an easy task; it takes a lot of efforts to craft a brand’s unique visual identity. Identity designing is not just placing a brand’s name in the middle of any square or any shape. It’s highly important for a good online logo creator to understand the significance of designing a good logo. Here are a few tips to all the designers out there:
Understand the significance of a brand first:
It’s important to stay true to brand’s overall personality by identifying and understanding the key factors such as the emotions a brand evokes.
Do ample research on different brands and take out the key points, that why certain brands are using a specific type of logo, their history, and concept and how they are communicating with their target audiences.
A good online logo creator provides solutions to the clients, and guides them in various ways.
Stay positive and design a versatile logo:
Analyze all the factors that make a business logo intriguing and can be easily incorporated to all the mediums. A logo should not only look great on the website and business cards, but also on out of home advertising or posters. If the logo is not flexible enough to go with every medium, your efforts will be wasted.
So, in the beginning of the designing process, a good online logo creator must be able to utilize the online tools and techniques and design an identity that is unique and attractive.
A well-designed and unique logo is a significant method of associating a business with high level of professionalism and trust. A logo does not only serve as a symbol for the company, but it also represents the unique selling point of the business. A logo is an essential element which helps in establishing a connection with the audience. It also helps in communicating with target audience, as they are an essential component of the business.
Investing in professional logo ideas is essential and there are a number of benefits which could be reaped by the business in the years to come:
Professional logo ideas serve as the cornerstone of a business, as they help in building the identity of a brand. It allows a business to establish a personality of the brand in the mind of the consumers. Personification of a brand evokes certain set of emotions within the mind of the customers, which helps in building strong brand equity. Establishing a brand personality also allow a brand to create differentiation and gain a competitive edge over competitors operating within the same industry.
Unique Brand Identity
Professional logo ideas help in creating a unique brand identity, which is crucial for the success of the business. One of the essential attributes of a business logo is that, it helps in creating a strong brand identity in the mind of the customers, which enhances customer loyalty. It also ensures that the customer remembers the brand, and encourages them to return.
Building Trust and Credibility
Professional logo ideas help in building a strong level of trust and credibility through conveying the image business intends to communicate to the target audience. A credible logo is not only memorable, but it also conveys a message to the audience. An on-target logo will help a business in building a high level of credibility among the visitors, and more importantly the prospects. Another essential feature of having a trustworthy and credible brand is that people want to be associated with such brands that cherish a long-term relationship, between the consumer and the brand.
Nokia is back, and this time not with boring labels of Microsoft, Windows or Lumia. It’s back with its own strong branding and an android user interface. Early in 2017, it released Nokia 6 which was just the beginning and it’s all set to launch two more smart phones in the line. There will be two models: a mid-ranger and a flagship handset. The latter phone will be interesting to review as it will go head-to-head with the release of Samsung Galaxy S8 and Apple’s iPhone. With so much happening around the corner, is it time for Nokia to get company logo that is new and edgy? Should it ditch the old Blue logo and iconic connecting-hands emblem?
Before we get to the core of question, here are certain things that should be kept in mind. Nokia’s return to smartphone space has been a pure act of procrastination. They have entered the market quiet late, and have competitors lined up like crazy. The only thing they currently can leverage upon is the old Nokia-image. The Generation Y would still rely on Nokia as it has been the insignia of quality for them. Therefore, revamping the brand to get company logo that is more suited for the upbeat and dynamism of android could be a good move to attract millennial generation but might backfire for the old Nokia fans.
Nokia’s current logo will work perfectly with its present day moves. Just minor changes could be made to logo but the overall color scheme and connecting-people element must not alter. Perhaps, there should be something that can trigger the consumer loyalty for Nokia Fans again and help the company in achieving the heights it deserves and expects.
However sooner or later, Nokia’s rebranding will require retouches to get company logo the feel of new generation technology. In the end, we wish Nokia all the success and hope it will be able to lift up to the expectations of people.
I can’t think of anything better than the batman logo. If we had a competition, this one would totally win. However, coming up with a creative logo design for something as important as super heroes isn’t an easy task-I mean they are here to save the world, right? So their logos have to level up with their extraordinary powers. Talking about that, here’s a list of my favorite superheroes logos.
This logo packs a punch in terms of its recognisability. The deadly combination of bright yellow, outlining the bat silhouette is a symbolism you immediately fall in love with. It couldn’t get brighter and all the more simpler than this- a Creative logo design at its best.
2. Captain America
Iconic and American-this logo can’t get any better. It forces patriotism down your throat and makes you taste how heroic it feels. In a nutshell, it fulfils the purpose.
This is perhaps the most universally recognized logo that settled the tables for the subsequent superhero logos. Recognized around the world, the creative logo design displays combination of colors that are too loud for contemporary era. However, the legendary feel associated with it makes it immensely popular to this date.
Hands down, this is the most versatile superhero logo that has been widely used in T-shirts and bags. The creative logo design totally brings up the feeling of cold death face that reflects the central theme of movie. Skull was indeed a really good choice.
5. Dead pool
I think this one was very obvious. How can you make a list like this without the honorable mention of Wade Wilson? Totally out of question. Pool’s our go-to merc for fighting the bad guys and with this logo, he can totally nail it.
Typefaces help in making the life of a designer easier. Perhaps, that’s why the use of typefaces is such an extensively discussed topic. It spares designer from the hectic job of shaping intricate ins and outs of the letterforms that can complement the designs. However, sometimes the already available fonts are not enough. Perhaps, it misses the exact flair that can give more definition to your design. This article identifies ideal situations when you should create custom logo typefaces for your design.
THE OBVIOUS SITUATION: ON SPECIAL REQUEST OF CLIENT
If your client wants it different, you have no other way to go about it. By virtue of its very nature, it is important that you help your clients stand out unique with your designs. So you obviously can’t turn down their request any way.
With the business world being bombarded with logos, we can see them everywhere. The worst part about design industry is how they embrace bandwagon effect and start sticking to trends. If the trend is to use Helvetica, everyone will use it. Which makes logo appear similar. Therefore, you might have to doodle your own typeface to create custom logo that provides your client the differentiation they are seeking. After all, you don’t want to piss the client off.
WHEN THE FONT LIBRARY ISN’T ENOUGH
You might have more fonts than you know what to do with. However, if you want something that revolts standardization, then adding a tinge of creativity in the standardized fonts to create custom logo with enhanced typography can work. However, you have to be very careful while using this approach. Because what could be worse than a standardized typography? A poorly customized standardized typography.
WHEN YOU NEED TO EXPLORE AND POLISH YOUR TYPOGRAPHY SKILLS
You must keep polishing your typography skills as it is amongst the most important component of design. Why should you stick with standardization if you can play with typography and create custom logo that can differentiate you from other designers? Keep trying till you champion the art.