What happens when you set out to start your own beauty salon? As an experienced beautician, I finally gathered enough money to start my own salon. With some of the best people I have trained over the years by my side, I embarked on this journey. A horizon that was new and unknown to me but I was really excited, I had thought this through, I had the skills, the best workforce, the best and world renowned products so nothing could go wrong, right? With all the talent and skills in my favor, I could even set up shop on the side of the road and start making profit; at least I thought I would but boy was I wrong about all of this. When I first started off, I didn’t know much about establishing my brand or creating a brand identity. My logo was made by my daughter with some free program online. My salon’s name in a bold font with a beautiful girl on the side, it looked perfect to me. What I did not know is there was nothing unique about it. I always thought that I didn’t need any marketing efforts but the harsh stinging reality hit me later that it’s not just me. There are about 20 other salons in my area alone offering the same services on same prices (give or take) so how do I make customers choose my salon over twenty others?. I researched and talked to people about it and ultimately settled on the option I thought was the best to save my sinking business. I consulted a professional digital agency for complete re-branding of my beauty salon business. The first thing they worked on was my Cosmetics and Beauty Logo Design.
They made me realize that image is everything. A good logo actually assures your customer that they will be pampered in your care. The logo needs to reassure that they will look and feel fabulous during and after their visit. Your logo is the most important part of your brand and your brand should be a reflection of your business’s personality and core values.
What I learned the hard way is I may be an expert in my field but it’s probably for the best if you resort to professional help when it comes to branding. So get your professional cosmetics and beauty logo design and let your brand be as beautiful and attractive as you.