When you start a new business, you don’t quite realize how important brand identity is for your business, but with time you understand the importance of having a strong brand identity. Brand is not just your product, it goes beyond the product; your brand is the experience that customer has with your business. A good brand will evoke emotions in the minds of a consumer. Nowadays there are thousands of brands offline and online battling it out for customer’s attention so what do you do to stand out? To distinguish yourself from hundreds of others? You create a brand that’s memorable, a brand story that’s unforgettable and a brand message that inspires. Though there are many components that constitute a good brand but the most important is its Logo. Though most important, logo is often neglected or taken lightly which is a complete no-no, especially if you are a new business looking to build your identity in the market. People fall prey to cheap deals or professional logo makers online. These online professional logo makers let you make your own logo for a couple of dollars. All you have to do is select an industry after which it will show you a collection of images and graphics; choose the one you like, slap your company’s name across it, download it and Voilà! Your logo is ready to use!. While this easy fix of a logo might seem like a good solution at the time, it defeats the very purpose of having a logo in the first place. How? Let me explain.
Your logo is meant to establish your separate identity; it is supposed to distinguish you from your competitors but if you are using a professional logo maker’s website that offers the same 50 images for your chosen industry to everyone who visits it then how is your logo unique. Many businesses belonging to your industry only will probably have same logos around the world. It fails to stand out; in addition to that a logo made by a professional logo maker also fails to reflect your brand message giving a cold and alien image of your brand. A custom logo is customized according to your business’s target audience, its goals and its values. It communicates your brand message effectively and tells a story which helps in making it memorable.
So don’t risk building a forgettable brand for the sake of saving a few bucks. Invest in a custom logo tailored for your business and we assure you, it is worth the money!