We have long established the importance of a logo and the role it plays in digital marketing. It is the single most important strategic marketing effort by a business. Like our face is our identity, A custom logo design is business’s. Since it holds so much power, you’d want it to be unique and memorable. Not something that is forgettable. A good logo tells your story, makes you unique, depicts your brand values, shows what you are, shows what you do… now that’s a little too many things that we are asking from it, isn’t it? Not quite, a great logo has all the above qualities but how to create such a perfect emblem that meets the above criteria? How do you know that you finally have that perfect logo that represents your company to the letter. Worry not; we have taken the liberty to jot down a complete step by step process below for creating a custom logo design for digital marketing.
1 – Know Your Story:
Brand is not just a product your company sells; brand is an experience that your company offers. Customers are always seeking an emotional connection, something that’s beyond the typical buyer-seller relationship. Your business can give that to your customers by having a strong brand story, something that depicts your brand journey in a good light.
2 – From Minds to Paper:
Now that you have your brand story, take it to the paper. Create focus groups and conduct brainstorming sessions; research your target market, latest industry trends, your competitor’s moves etc. Accumulate all the data and then make a few rough sketches of how you think your custom logo should be and pay special attention to the backstory behind each concept.
3 – Get Suggestions and Feedback:
Once you have filtered out a few best out of many rough sketches, pass them around; in your company, your friends and family and take feedback. The suggestions and feedback that you receive at this time will help you in drafting the final logo.
4 – The Final Design:
With all the feedback and suggestions, you can then start drafting your final logo. Take everything into consideration. Every aspect of your logo says something about your brand so make sure you don’t send out a wrong message through your logo. Some special factors to consider are logo’s font, it’s colour and it’s graphic.
Your custom logo design that shows off your brand persona in the best possible light is now ready to launch. You can now market your logo across all digital platforms and flourish.