Designing a logo is most definitely an art, a taxing role to come up with different images for different industries and not to mention with different timescales. Either designers look for inspiration or the very few are extremely creative to come up with their own ideas while maintaining the vision and goals of a certain client and their product. Nevertheless the never ending debate would be whether an artist or a designer gives away too much for just too little.
The Image Interface
Knowing what clicks for each industry is good to incorporate in a design or logo, hence getting to know your clients product, goal and vision is imperative for any designer. The image is the heart of the logo as its depiction in black and white would be the only corresponding factor, acting as a bridge between the client and the masses gazing at it. Again, intuitive art would be the only leading factor to communicate everything without typography. Influence and inspiration may be the best bet, but a designer must not bank on it as it will never be unique. A percentage of it would always resemble something out there.
Regardless of designing, it’s more of a job once you’re paid for it. A responsibility to make sure that logo making is twined with the company’s product or vision in order to communicate accurately and within a span of a few seconds is all that matters. Intriguingly, designers are now used to immediately incorporating an image that which adds meaning and value and hence the art of logo making is not simply scribbling, it’s more of knowing what works and especially what would work for a certain target audience.
Based on the company’s specialized product and a certain target audience, the adaptation of images, typography and color would all be effect. For a designer, logo making is not only considered a task but a unique one, that which remains communicative with every “adobe brush stroke”. Intelligent design is most certainly a trend where the right intuition and image would only work in favor of a company, its targeted audience and product. The art of logo making is a mixture of creativity along with the need of developing an idea for communicating without saying a lot.