A communications logo design or image is entirely setup with influence and inspiration from competitor logos online and offline that is the trend that’s being followed 90% across the globe. The module for each organization thus looks really similar and loses focus on clientele and target audience. There are only a handful of websites that help designers tune their intuition in order to work on their originality of industry specific designs.
The design trends we see on a daily basis refer to wireless signals and communications, as since the dawn of the new century, wireless communications are considered kings, when compared to cable communications. But the design industry has been able to mold only a few good designs that which are remarkably unique and memorable.
Most independent designers tend to research only to a certain extent, but the truth is, whether they would want to save an image in their minds or not, a subconscious image, most definitely occupies their mind. From then on it’s a constant battle to only inspire and influence but not copy. Most professional designers with decades of experience constantly occupy themselves with their current project and manage to correlate all that is in front of them with all that has to be for their current logo.
Nevertheless, this strategy is statistically beneficial as it not only blocks subconscious images but yields potential new visions, especially for an industry that has monotonous logo designs already. For a Communications Logo Design, the need to know the vision, goals and motto of the communication industry is far more significant than knowing their specialization. As most communication organizations have similar trends and products with only bits of pieces unique. Hence, incorporating the motto or vision of an organization within the logo is far more beneficial than the specialization for this specific industry.
Designing in any field is art whether it’s on paper, cloth, walls, roads, bricks or even on an Adobe Illustrator. The approach of a creative designer would be completely unique and intentional based on the mottos, vision and specialization of the company. In this case, a communications logo design would have a unique image, with unlimited hints towards the specialization of the organization. The need to add color, font and variations would all come after the logo is developed in black and white, either on a piece of paper which is old school and the best, or otherwise on the most intermediary software.
Although design and art aren’t separate, the classification of each has different road maps, but the source would always be the same- Intellectual Intuition.