Your logo has to be as clear and precise as your brand name. A great logo doesn’t require any introduction; it speaks of your brand loud and clear. Your retail and shopping start-up may have all the exceptional products with highly convenient services and features but if you present them poorly, your efforts are wasted. A good retail and shopping logo design is as important for a brand image as the availability of products to generate sale. Many start-ups begin with a fool-proof plan and promising services but their inability to convey the message out to the audience fails them. To develop a better understanding of how to get a perfect logo designed for your retail and shopping start up, we have listed a few mistakes to be avoided when planning to build a memorable shopping and retail logo design.
Mistakes to be Avoided
Simplicity is the essence of a remarkable retail and shopping logo design. A simple logo can speak a thousand words. Too many or heavy fonts can ruin the simplicity of a logo even if it only includes words and no art work.
2. Poor Font Choice – To achieve a stunning logo with strong appearance it is very crucial to have the perfect font. Its font represents its brand name – If not chosen wisely the brand name can lose its meaning.
Say no to complex designs. A simple one grabs much more attention than the one with too much going on. Avoid multiple layers of font or event art. Simple and unique designs not only appeal to audience but leave an everlasting impression.
4. Reliability on themes or colors
An iconic logo has a structure of its own that makes it distinctive – If it needs colors or backgrounds to look beautiful or to become prominent, you need to bring changes in it.
5. Use of Visual Clichés
The point of establishing a retail and shopping logo design is to make your business standout from the competitors. Use of visual clichés, such as “light bulb pop-ups” or “speech bubbles”, will only ruin the originality of your logo design.
6. Taking too Much Client Input
Understanding your clients requirements is a necessity but building a logo based entirely on clients concerns is a waste of your talent; make use of your intellectuality while combining customers specifications.