Riverside Museum of Transport – Glasgow
A number of conceptual architectural logo designs could influence a designer when creating a new or revamping an existing identity for an organization. The ultimate goal is to maintain an exceptionally communicative logo, while keeping its resemblance and exclusivity in check. Design trends normally tend to inspire a designer in order to communicate via the logo itself, suggesting that the company does not only possess a specialty that which is better than the rest but also is moving ahead with the current times and hence produces maximum clientele. Architecture speaks volumes of construction art and imagery and to be able to depict strength, valor, durability, intellect, technology all in one go is a laborious task.
Various architectural companies since the year 2010 till date have either embraced mosaic patterns within their logo, or geometrical shapes around the first letter of their organization to be able to communicate with a certain amount of boldness about construction and the various methodologies adapted by each corporate entity. Nevertheless contributing factors for a designer in these times are to do with color, look, feel and overall appeal with universal aspects of a website, business card, banner & various organizational accessories.
Color Scotia – (Scotia – a concave molding used as the intermediate part of a base)
Most designers tend to choose 1 or 2 colors throughout an Architectural Logo Design, so that it’s not too flashy or gaudy in the eyes of the beholder. Nevertheless the abstract approach with the use of negative space may also add value. Tis true that a logo that looks good in black and white will always look good in other colors – but not always! While adding color, the number of revisions increase as the hints of color may also add specialty to the organizations overall image. For example a construction company may lead in the ‘red brick’ foundations successfully than compared to other materials. Thus a designer would probably use the same color interface or pattern to communicate and this would immediately relate to direct consumers looking forward to a brick house, office or infrastructure.
Font Fluting (Fluting- The shallow concave channels cut vertically into the shaft of a column pilaster)
Most hints and tips are dedicated to the use of Formal Fonts and San Serif or Times New Roman or Calibri. But is it ok to experiment, most definitely. A gamble, a risk could always be either productive or counterproductive. An Architectural Logo Design using only the first letter to depict the organizations identity could be a bit informal as long as it’s communicating a 100%. If it’s even a 1% difficult to decipher a letter or heading because of the font, it must be changed immediately – as the ultimate goal is to entice potential clients for profits and marginality.