An appealing image with sophistication and class ‘only’ – to communicate what is most significant – a getaway, a peaceful, carefree, luxurious, comfortable atmosphere! A hotel logo design has various contributing factors that which could bring about attention from all potential clientele, nationally and internationally, hence an intelligent design is not only necessary but of utmost importance in the world of hotels & lodging!
Out of the 3, shelter, food & clothing, food happens to remain the most intriguing and profiting business of them all. No matter which part of the world you are in, food & various cuisine would always remain primary and luxurious at the same time, hence the returns are always tenfold economically. Nevertheless, a hotel logo design would constitute a bit of tact, intelligence and mutual rapport between the client and designer.
Rapport – Total Quality Management
The amount of client – designer relationship would ideally be the exact result of the hotel logo design at hand. Rapport in this context for this specific industry is with reference to the incorporation of the hotel’s history, goals and motto within the logo itself. No matter how the number of designs that may look alike for the current vision of the designer and the client, the specialty of the hotel – or that ‘one’ unique factor will ring in the exclusivity that every designer would look forward to. The more time a designer spends at the hotel and understands the values and specialty of the hotel, the more unique and better the logo design.
A designer would not only be able to decipher and envision the exact identity a hotel is looking forward to, but also maintain perfect communication with plain and simple font in order to gauge unlimited clientele.
Color & Font – Stay Over
The use of Green, Brown, Blue, Red, Yellow, Pink & White have remained constant since decades now, nevertheless, an abstract approach may also have the same impact but could always be a gamble for a new or a startup hotel.
It’s all about combinations. If a 2 color combination can be managed where the font and the logo go hand in hand with the background then never let go of the designer. As they are not only talented but are appealing to the masses via your logo design of sincerity, sophistication and luxury as depicted in Mardan Palace Logo in Turkey.
Fonts have to remain as professional as possible to convey professionalism and depict transparently on a banner, business card, to that of a website. Some of the most appealing fonts can be found within the 7 star and 5 star hotel fonts, for example, the Emirates Palace- Abu Dhabi. The font is in Arabic and English, but the English font is easily decipherable for the masses and hence the number of clientele!