Is a dream a lie if it don’t come true – Or is it something worse? – Bruce Springsteen
Patterns are copied even after trademark applications are approved. A hint or even the slightest touch would communicate intelligently with a consumer of a product available or an attachment of some sort with that organization. It is no secret that trends country wise are followed for better attraction of the masses towards a singular product. Vast industries bow down to their previous and current identities. Nevertheless, trends that are followed in the United States of America are considered prior to the reckoning of one’s own country? What does this have to do with a logo you may ask? Apparently – Everything!
Images – Patterns – Coincidence
When looked at international and national logos, there is always that tweak or twirl that has a striking resemblance with a logo internationally acclaimed. Does this mean that all logos are copied? No – it only portrays the fact that design influence and trend is primarily absorbed from Logo Design USA. In some cases the same inspiration is derived or a mixture from both USA and the UK. You would want to confirm if this is a reality and if it is, why and how does such an occurrence benefit and organization? The answer is – it almost always benefits organizations as domestically the masses would look at international records for tapping in to quality, and sheer attention to detail. Thus what is left over in the minds of the viewers is suddenly out there in their own town or vicinity attracting them to take a chance, or give it a shot no matter the product quality. Coincidence? – I wouldn’t bet on it! It’s not considered as a cheat but instead as a marketing strategy as long as the logo isn’t completely copied!
Fonts – Colors – Connection
Let me state a few examples – the word ‘Formula 1’ simply written in Red and Yellow would make the masses perceive that a Ferrari product is thus available at the named store Formula 1 or simply ‘F1’. Now the question would obviously conclude the level of desperation within consumers – Oh yes there is a lot of desperation when it comes to buying a product that which isn’t available online or it is and its way out of their budget. This even pertains to fonts and versatile typography. For example a ‘Versace’ font could be listed with a different name altogether, but guess what? The clientele from the previous logo of the same organization now would have doubled – You ask me how? The answer is a simple market strategy. Its called ‘Make Believe’ – Fortunately or Unfortunately this does work – but it’s not a guaranteed success that a Logo Design USA would always work in favor of each industry. It could either scale a business to new heights or completely devour it of its investment within months! Uniqueness altogether is the only guaranteed success in the identity industry.