Worldwide Web is an online marketplace that’s cluttered with businesses trying to make their mark which means leaving an impression of your business is more important than ever now and that is only possible with good branding. It doesn’t matter if you are a one-room startup or a multinational corporation, your overall identity on the web, social media, and your website can make them both look equal. Branding makes all the difference in the world. Your brand should be unique, distinct and compelling both online and offline.
Your Corporate Logo design plays a big role in tying all your business aesthetics together. It is the single most important component of your brand that is at the forefront of all your branding efforts. It is important to have your corporate logo designed by a professional but before you go ahead and get it designed, you might want to consider these things that make a corporate logo stick in the minds of web savvy consumers.
- Building your Identity:
Your corporate logo is one of the very first things that a customer will notice about your brand, they serve as your first impression. Before knowing your product or what you do, the customer has only two choices whether to move on or keep exploring. This choice is made in seconds so you don’t have a lot of time. Like the clothes you wear, the logo is your impression that sets the tone for how you are perceived.
- How to Make Your Corporate Logo sticky?
Making your corporate logo sticky can be tricky. Your logo needs to make a strong impression, one that’s memorable and unique. What makes for a sticky logo? There is no perfect recipe but a sticky logo is timeless and unforgettable. In order to achieve that you need to forget about the ongoing trends, what others are doing and focus on your uniqueness. Identify your unique points and make sure your logo represents that, the logo that represents you is the kind of logo that’d connect with its consumers and stick.
- Hire a Professional:
If your logo is not treated with the same importance that it has then there is a good chance that your branding is weak. Don’t rely on amateurs or someone with minimal Photoshop knowledge to build your identity. This is one expense you will not regret making, so invest in your brand image as a good brand image is a gift that never stops giving.
It is very important for your corporate image to be consistent throughout every medium i.e. offline and online. Your corporate logo should be able to translate well on both online and offline mediums. It should be flexible enough that it does not lose its effect or message when reproduced across other mediums.
Keeping these four points in mind, build a corporate identity that shines! J