People believe that logo design is a relatively new concept but that’s not true. Logos have been a part of our culture since the medieval times. They weren’t called logos back then, they were merely symbols or marks but the idea of an image representing a tribe or anything goes really far back. In today’s Brand Era, everything is a brand, from the water we drink, food we eat to the toothpaste you use. Logo design is an undeniably important aspect of a brand identity as people tend to associate images with emotions and feelings.
Let’s dig in the history of logo design that stems from the roots of human expression. Symbols are a very important element in logo design as the concept of logos started centuries ago when symbols and signs were used. Images have symbolic meanings as well. For example, if you take the image of an apple, some people will associate it with the Garden of Eden with it being the forbidden fruit, some associate it to Snow white while others will associate it to Apple Mac Computers and IPhones. Incorporating anything in your logo that holds symbolic influence, you put across your message clearly and effectively.
However, you need to be careful while using symbols as they mean something different in different cultures. For example, a symbol like Swastika is used by a lot of cultures. It generally symbolizes power, strength, and good luck. In fact, the word itself means “good fortune”. However, people started seeing swastika sign in a completely different light when Nazis picked it up to symbolize their party. A symbol like Swastika was then perceived as a symbol of terror and politics. Our minds react differently to the same images and the emotional responses that we have to some of these images just goes on to show the intense relationship that we have with the visual imagery around us.
In additions to symbols, different historical marks, stamps, and signatures have also been used by people to identify themselves.
Corporate Brand Identity:
With the rise of the industrial revolution, people started using these symbols and marks as a marketing tool. These symbols or marks are what has evolved into the modern logo. This logo design helps brands and businesses build a cohesive image and maintain their individual identity.
So symbols and marks that were used to identify a tribe or people in previous years have now modernized and used by businesses as a powerful marketing tool.