Hidden messages within logo and symbols intrigue the human mind with curiosity, which in most cases can be never ending and thus fueling an organizations brand by just having to recognize it completely. It wouldn’t matter if a company logo would just be a name and not a symbol, but it would really matter if a symbol has a lot more than just words hinting towards its final product or goal. Most successful corporate giants tend to add intelligent designs and color gradients to communicate their final product or their concrete motto, for example Google. The Search Engine utilizes different colors to let people know that they are not only unique but also ready for change when and however necessary.
Hidden Logo Add Value – Toyota
Toyota states that the three overlapping ovals for their company logo symbolizes the unification of hearts of their customers and the heart of Toyota products. The background white space represents the technological advancements and the boundless opportunities ahead. The best part is that if you look closely, the Toyota symbol spells out the name ‘Toyota’ itself.
Gain Popularity Faster – F1
Hidden company logos gain popularity on a better pace compared with normal logos and word marks. Having an intelligent design is one thing, but hinting an organizations technology or ultimate product is a completely different level for communicating via the logo itself. The Formula 1 logo managed to communicate ‘that’ exactly:
What everyone sees is the black slanting ‘F’ and the red stripes for force and speed – but the intelligent use of negative space creates the number ‘1’ right in between. Thus the design not only looks professional and creative but gains immense popularity every time its showcased, either on television, websites or even accessories. The logo never fails to impress the masses as a competitive company logo.
Creates Hope with mere Symbols – Hope for African Children Initiative (HACI)
Hidden messages, kindle hidden hope among-st all of us. The creativity of this nonprofit organization still manages to boost love and care by millions of people across the globe for the children of Africa. The Map of Africa customized perfectly, with the intelligent use of white space to depict a mother and child figure- melts the hearts of every human eye that behold its. If logos could really talk, this one would definitely make people cry and care even more, thus hidden messages in company logos are an essential factor for both the growth of an organization, its brand, its product and the reach of a cause.