People’s choice of clothing is heavily influenced by fashion logo designs and different brands. When it comes to clothing and fashion, branding and fashion logo designs are more important than ever because you pay for your brand value, not necessarily the clothes. Well, your brand is the staple of outstanding clothing which is why people don’t mind paying too much but we can all agree that in today’s day and age, these fashion brands have become somewhat of a status symbol. All the big fashion brands like ZARA, Chanel, Valentino, Gucci etc. overcharge you to the point that sometimes the price tag on their items would make you go Whaaaatt?? Is it embedded with microscopic diamonds that I can’t see? But that’s not the case. The products sold by these fashion brands are undeniably great but what people really pay for is the brand value and the validation that these clothes get from everybody like I mentioned earlier, they have become a symbol of your status. There are a few reasons among the ones that I mentioned already that people don’t mind paying these mind-numbingly high charges for these high-end fashion brands and those are:
1 – The Higher, the Better:
People believe that the more zeros there are on your clothing receipts, the more amazing your clothes would be. It is true in some cases but not always so please be wise in your buying decisions. We are not asking you to go off fashion brands but don’t buy anything for $500 for something that cost $50!
2 – Quality:
Okay so the price tag is not all about the brand name, it is also about the product’s pristine quality. The jeans that I bought for 50USD for Zara fits better and lasted way longer than the jeans that I bought at a local store for 25 USD. High fashion clothes are usually manufactured from finer fabrics and are better quality.
3 – Celebrities:
It might sound stupid but you’d be surprised to know how many people actually wear brands just because famous celebrities use it. Kardashians wear it is no excuse to drain your college fund to buy a dress.
At the end of the day, Fashion brands sell so it is important that your branding and fashion logo design appeals to your target audience.