A brand identity is revamped due to a number of contributing factors. It’s impossible with the fierce competition that products face, that an organization would just change the logo for the sake of changing it. There is always a plan!
Different explanations about company logos online and from books suggest that they merely have an effect on the sales of a product or the boost of a brand. Tis not true! Although no one would accept an iPhone without the IPhone logo, the debate still lingers that logos aren’t really a major contributing factor for the surge of an organization. A logo is everything for a brand, a customized company logo would ensure success at all costs.
Company Logos Changed 2016 – Below are a few examples of the logos changed:
NatWest – Reshaping Existence
A financial institution would rarely make changes to their identity, but the need to do so for NatWest was necessary – to let the people of United Kingdom know that they exist to ‘serve’. The depiction of the before logo and the after has the difference of the 3 Dimensional Cubes, which was the actual logo for the financial giant. Going back to roots suggests they mean business and look forward to the same loyalty and appreciation they have received in the past.
FDA Logo – The Need to Stand out
In the past the FDA logo had been criticized along with other few identities to have a striking resemblance – especially with typography:
But that didn’t have any effect in the beginning. Although consumers were from different industries, the company logo began to fade away in the minds of the masses as it had similarities with different industry projections.
A health and safety logo would not only need to communicate the seriousness of its existence – but also manage to influence an individual to either accept or reject a product off the shelf. Hence FDA managed to change the identity to a form where it’s easily acceptable and agreed upon by the masses – from their website to the little trademark on products.