More often than not, organizations hit a stumbling block in pursuit of success even prior to entering the market which halts their progress. At this junction, you must follow an optimistic approach and turn the stumbling block into a stepping stone. Let this stepping stone be the face of your organization which is represented in the form of a company logo.
Converting Stumbling Blocks into Stepping Stones
Make a company logo design which has a lasting impact on your audiences and represents the vision of your organization in its truest form. So once your business model is ready and is within its launching phase, you will be required to design business cards, letterheads, stationary, merchandise etc. All this requires a company logo to be printed on it. Featuring your company’s name, you will make a company logo that will be embellished on these items, following a certain color theme and a few graphical touches.
What You Need To Do!
Your logo is the most important design element of your business because it reflects and conveys the overall feel of your company. For instance, say your product is an organic face mask and you are targeting the health conscious consumers. Make a company logo which truly reflects – that your product is environmentally sound and all natural i.e. organic in nature. This would mean that your logo will be a no-nonsense logo, using simple fonts and an earthy color scheme. This will build trust among your target audiences so that the logo is truly representing what you are selling in the market.
However, if you take the organic face mask and sell it in a packaging which uses neon colors in its logo, inappropriate fonts, is high tech and in no way represents the down to earth nature of your product, then your audiences won’t be able to associate with your product. Following such events will create a ‘domino effect’ in terms of the success of your organization resulting in low sales, low popularity, less shelf space in retail stores and lesser revenues. Thus, when you make a company logo for any product or service, you must incorporate few basic elements in its outlook:
The logo you finalize will communicate several aspects about your product/service. The key here is to maintain consistency between your logo and your product.
The easier it is to process the logo in your audience’s minds, the easier it will be for them to associate with it. For instance, the old Apple logo followed a rainbow colored theme where as the contemporary logo follows a more simplistic approach which makes it easy to look at and customers appreciate it.
Established organizations might not be seeking remarkability as their audiences already have established a certain remark about their products and services. However, a start-up needs to take certain risk to inject the element of remarkability in their logo so that it becomes ‘worthy of a remark’ among its audiences.
Whether you make a company logo yourself using or hire a creative designer, you must ensure that the logo is representing the true face of your organization in pursuit of organizational success. Ensuring this carries immense weightage as an inappropriate logo associated with a product or service, which do not match with each other in nature and representation, will only create more stumbling blocks in the future rather than serving as stepping stones!
“If you make an error, use it as a stepping stone to a new idea you might not have otherwise discovered” – Roger von Oech