Majority of designers find it really difficult to break through the stigma of design being an easy task. The designers these days are underpaid and really have to struggle for making a decent living, just out of design industry.
Take a spoonful of tired mind; add pinches of frustration and garnish it with loads of rants about design-being-an-easy-thing-to-do and you have a perfect recipe for making a frustrated designer who will render you cheap logo products just to make a decent living. If you undermine the difficulty level of a designer and keep him underpaid than it takes away from the quality of work for obvious reasons.
“People expect more work at less money”, says a 24 year old Peter who is working really hard in the industry. “They don’t look at your work, they just see that they have many other cheaper options to go to”. This is technically a grave problem, slowly eroding away the design industry.
While the industry is surely on the rise, the technological evolution will only make the genuine design work harder. The software have eased the design jobs and have extended horizons of design world, but the proliferation of design tools that use standardized templates to form cheap logo products are troublesome for genuine designers. According to Cara, a former graphic designer, currently working as school teacher, “It’s really hard to make a living out of what you love. I love designing and pay a lot of attention to details, but the online availability of automatic logo makers have made it difficult for me to survive in the same industry.” While this is a genuine problem, some designers appreciate the availability of such online tools. “I think it makes my work easier, I seek inspiration from such tools. Although, I think genuine work still carries a whole more weightage”, says a 25 year old design student.
How long will the design industry go to accept the tools as part of genuine work and offer options for creation of even more cheap logo products is hard to determine. But surely, this is the beginning.