Nokia is back, and this time not with boring labels of Microsoft, Windows or Lumia. It’s back with its own strong branding and an android user interface. Early in 2017, it released Nokia 6 which was just the beginning and it’s all set to launch two more smart phones in the line. There will be two models: a mid-ranger and a flagship handset. The latter phone will be interesting to review as it will go head-to-head with the release of Samsung Galaxy S8 and Apple’s iPhone. With so much happening around the corner, is it time for Nokia to get company logo that is new and edgy? Should it ditch the old Blue logo and iconic connecting-hands emblem?
Before we get to the core of question, here are certain things that should be kept in mind. Nokia’s return to smartphone space has been a pure act of procrastination. They have entered the market quiet late, and have competitors lined up like crazy. The only thing they currently can leverage upon is the old Nokia-image. The Generation Y would still rely on Nokia as it has been the insignia of quality for them. Therefore, revamping the brand to get company logo that is more suited for the upbeat and dynamism of android could be a good move to attract millennial generation but might backfire for the old Nokia fans.
Nokia’s current logo will work perfectly with its present day moves. Just minor changes could be made to logo but the overall color scheme and connecting-people element must not alter. Perhaps, there should be something that can trigger the consumer loyalty for Nokia Fans again and help the company in achieving the heights it deserves and expects.
However sooner or later, Nokia’s rebranding will require retouches to get company logo the feel of new generation technology. In the end, we wish Nokia all the success and hope it will be able to lift up to the expectations of people.