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There were times when logo design consisted of a 2D brand icon. Taking this to the next level now, brands have become more thoughtful to use innovative technologies to enhance the face of the brand. Also there are other modes of advertisement available now besides print advertising. Hence now businesses are taking opportunities to take 3d logo design as an alternative for expensive TV campaigns.
Companies like Apple rebranded their 2D icon and transformed into a monochrome 3D logo in 1998. Other companies reacted to this and started to follow the same footsteps. But the thing is that, it doesn’t mean that the same 3d logo design strategy is going to work for you too since Apple did.
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According to branding analysts and visual creative artists, 3D logo designs are effective for some and waste of budget for others, hence making this a controversial talk. I certainly agree that a 3D design is more visually dynamic in certain selective media, i.e. TV or WEB. Additionally 3D logos tend to be super when incorporated in animation hence rejuvenating the soul of brand’s personality. However, these logo designs tend to take bigger share on your budget when being reproduced on print media.
I would conclude that, first step is to determine the medium before going with 3d design option. So that you know where you are going to reproduce them more frequently and also that they fit well on it.
Next is knowing your brand image well, before weighing the pros and cons of utilizing 3d logo design. You are not just another company following the trend just because others do. A great 3D logo is an artistic approach to define a company’s vision. It’s an innovative way to visualize an organization’s cultural values. But if you think that your 3D version doesn’t portray the same brand image then it’s probably not for you.
To Summarize this, I would rather say that a 2D logo design can never go wrong for starters, whereas trying new design elements is not a bad idea but indeed with a keen analysis. I would say that it’s worth the effort to take both 2d and 3d logo designs in consideration. But just to remind you that 2D logo designs are more adaptable. However, if you intend to create a 3D design as first of your company’s logo then keep in mind not to shift towards a 2d logo later on. Take your time to rethink the character of your brand personality to reach a long term decision.