Your logo design is the visual representation of your brand that harbors your brand identity, value, and creates a sense of association with the potential audience. Many times, brands fail to understand the importance of a great design which results in mayhem. Thus, if you are about to start a new business or are on the verge of re-branding, here are a few tips that can breathe life to your logo:
1. Design Should Be Appropriate
Every company should keep in mind that logo design is an integral part of its branding. The design which is finalized for your business not only generates brand awareness but it becomes the symbol of your brand. Hence, the logo should always be appropriate and authentic to the industry you are operating in. It is necessary to pick a design, color theme carefully, and symbols, etc. for long term sustainability with your customers.
2. Simplicity is the Best Policy
A minimalist design approach is considered to be the best when it comes to a logo design. Hence, the simpler the design is, the better it can be used for branding and advertising. It is advised not to use or work on images/photographs with a lot of text or minute details which will not only waste valuable time but can lose clarity in the longer run. Furthermore, if you try to squeeze in additional or irrelevant details in your logo, it will look cluttered.
Simplicity is the best policy suggests creating a simple yet engaging design which will assure clarity and long life.
3. Design Should Be Multi-purpose
Like websites, logo design should be multipurpose as well. The finalized design should be able to fit in any dimension require. For instance, the logo should not only look good when it is placed on a website banner but also when it is squeezed into a graphical post for social media platforms.