The identity of an organization is solely based on what the client’s imagination is – not only for his products but the future of his company and employees. There could be little or no changes in a logo designed within a span of 10 years. Why? Because changing clothes daily is perhaps a necessity for human life, but changing identities, would yield imperfections of a design, a product, a company and not to forget the fact that it would create lack of confidence within consumers almost immediately.
For example, the number of mascots we see for different sports and sports teams vary every year. My favorite is Benny the Bull for Chicago Bulls! But, we never see the raging bull dressed differently other than the mascot clothing – or do we? By far the most hysterical and eye catchy mascot every created in the sports industry.