Company logo plays the most crucial role in creating and sustaining the logo design for generations. Companies nowadays put all their efforts to position themselves at the top. Right from ideation to execution, logo should be crafted in a language that is quite clear and understandable to its audience. Building good reputation and corporate identity is what companies fight for, even a slight misrepresentation of a logo can ruin the company’s image.
- Misrepresentation of logo
Norwegian Sausage Company had to face a strong opposition when people got to notice the double meaning behind their logo.
Claims of “your children are in good hands” can become troublesome with that logo portraying otherwise.
A-style completely ruined everything for themselves with an inappropriate business logo design.
- Not focusing on your target audience.
Focusing more on your company logo and its audience rather than just focusing on design’s aesthetics is important. Without customers, your logo is nothing and probably will starve to death. Therefore, create a powerful logo, not just a pretty one.
- Originality of the logo
Originality matters a lot, similar kind of business logo help create difficulties for the customer to recall the brand which in turn creates negative effect on the reader’s mind. Plagiarizing corporate logos portrays your brands as being unprofessional and unethical.
- Meaning and idea
The basic idea and meaning of the brand should be conveyed in the form of company logo. People should get an idea what a brand is all about while sighting the first few glimpses onto it that would help brands to maintain strong brand identity with an element of differentiation.