Designing a logo is one of those areas of branding that looks easy, but can prove to be tough trying to get the right one. In fact, many logo designs fail in spite of investment in thousand dollars. Moreover, achieving a right brand logo for your business can revolutionize your product or service. That is why big brands give keen attention to their logo designs. You can learn a lot from some of the leading brands with their iconic logos containing lessons that you should apply when you are designing a logo as follows:
If you trace the history of FedEx, you will find that its current logo was designed in 1994 which is still active ensuring versatility and adjustability on various screen sizes. Logos like this which remain alive without bearing changes for many years have a good element of timelessness. On the contrary, frequent variations in a logo design affect the user value and performance of the brand.
“A great logo may not necessarily reveal itself on its first encounter,” and, “simplicity is the essence of a powerful logo” these are two basic lessons that you may learn from Nike’s brand logo because its Swoosh design is simple and was chosen in hurry against urgent production deadlines. However, it performed successfully. That is why experts prioritize the feature of simplicity when designing a logo.
From an online bookstore to a huge big eCommerce business, the owner of Amazon, Jeff Bezos, wanted a logo reflecting the idea that a user could find everything it needed on the site. Amazon’s current logo features a simple curved arrow from letter ‘a’ to ‘z’ conveying that everything it sold was delivered and reflecting the shape of a smile to incorporate a human element. Therefore, when designing a logo try to come up with a design that easily and successfully talks about your business.
Apple products are best known for uniqueness and originality; similarly, its logo design has the same thing. The element of uniqueness effectively distinguishes your brand and lifts it out from the crowd with remarkable recognition. Therefore, avoid copying other designs when making a logo.