For any business, major or minor, the logo design plays an important role for the success of the company. A well designed logo anchors the brand and is the chief visual constituent of any corporation. According to Matthews Hale “A company’s logo is its shorthand, a visual cue that tells a story of the brand’s culture, behavior and values.” Thus, planning out the logo design for your company should be done carefully as the logo is a significant representation of the company.
Creating a logo that would leave an impact on the minds of consumers is imperative. Even though it might be difficult to point out the factors that play an imperative role, all effective logos have some characteristics in common. Here, take a look at the some of the logos recognized worldwide for their design:
As you notice in the logos above, each logo is designed with a minimalistic approach. Using clean lines and avoiding gradients and drop shadows, each company has a logo which is easy to comprehend and is appealing to the eyes of the viewer, making it easier to recall.
Use of Colors
In the logos shown above, majority of the logo designs use only one single color, characteristically a primary color. The idea behind using just one color in the logo means that it would be easier to attribute an emotion to that particular logo. The brain and eyes together stimulate an emotional and cognitive response to the color used.
An added advantage of using a single color for your logo is that this is going to save you money once you decide to print it on different mediums which is a remarkable benefit for small business owners.
Design with the Future in Mind
The only thing that remains constant throughout is change. The continuous evolution of the industry means that the logo will probably deal with numerous types of medium during its lifespan. Use of clean lines in the logo allows the logo to be placed on T-shirts, business cards, stationery etc. in the future if needed.
A logo is your company’s signature. It is your legal proprietorship besides being a legal defense against the fake and forged designs flooding the market. It is your logo design which can contribute to the business, because what appeals to the eyes appeals to heart!