Architectural Logo Design – Apse

Architectural Logo Design

Riverside Museum of Transport – Glasgow

A number of conceptual architectural logo designs could influence a designer when creating a new or revamping an existing identity for an organization. The ultimate goal is to maintain an exceptionally communicative logo, while keeping its resemblance and exclusivity in check. Design trends normally tend to inspire a designer in order to communicate via the logo itself, suggesting that the company does not only possess a specialty that which is better than the rest but also is moving ahead with the current times and hence produces maximum clientele. Architecture speaks volumes of construction art and imagery and to be able to depict strength, valor, durability, intellect, technology all in one go is a laborious task.

Various architectural companies since the year 2010 till date have either embraced mosaic patterns within their logo, or geometrical shapes around the first letter of their organization to be able to communicate with a certain amount of boldness about construction and the various methodologies adapted by each corporate entity. Nevertheless contributing factors for a designer in these times are to do with color, look, feel and overall appeal with universal aspects of a website, business card, banner & various organizational accessories.

Color Scotia – (Scotia – a concave molding used as the intermediate part of a base)

Most designers tend to choose 1 or 2 colors throughout an Architectural Logo Design, so that it’s not too flashy or gaudy in the eyes of the beholder. Nevertheless the abstract approach with the use of negative space may also add value. Tis true that a logo that looks good in black and white will always look good in other colors – but not always! While adding color, the number of revisions increase as the hints of color may also add specialty to the organizations overall image. For example a construction company may lead in the ‘red brick’ foundations successfully than compared to other materials. Thus a designer would probably use the same color interface or pattern to communicate and this would immediately relate to direct consumers looking forward to a brick house, office or infrastructure.

Font Fluting (Fluting- The shallow concave channels cut vertically into the shaft of a column pilaster)

Most hints and tips are dedicated to the use of Formal Fonts and San Serif or Times New Roman or Calibri. But is it ok to experiment, most definitely. A gamble, a risk could always be either productive or counterproductive. An Architectural Logo Design using only the first letter to depict the organizations identity could be a bit informal as long as it’s communicating a 100%. If it’s even a 1% difficult to decipher a letter or heading because of the font, it must be changed immediately – as the ultimate goal is to entice potential clients for profits and marginality.


Environment, Health, Safety, and Sustainability

“The only way forward, if we are going to improve the quality of the environment, is to get everybody involved” –Richard Rogers

To ensure easy survival, human race requires nothing but peace, health, safety and sustainability. Unfortunately, it is also human beings adapting to a lifestyle that is extensively causing self-destruction. From world pollution to ice caps melting in the Antarctic to the depletion of ozone layer – every issue is of great concern to human race  resulting development of various environmental safety and well-ness programs and organizations to produce effectives solutions and cures. Many organizations are coming up with new researches and products that are Eco-friendly; assuring safety and sustainability of natural environment. But with great investment and increased buzz in the environmental industry many organizations are making their presence felt and recognized by their services and right branding techniques.

Environment and green logo design

The top green companies of the world ensure a perfect logo design to promote their eco-friendly services and products, making sure that the message goes out effectively with clear communication. Their environmental and green logo design is a speaker of their motto. With a design that speaks for their intentions, expertise and values – A truthful translator of every aspect of your corporate brand. For an Environmental and green logo design to be successful it must reflect global issues and its concern effectively. Successful organizations with a remarkable environmental and green logo design integrate all elements perfectly into the logo. Only a professional and talented logo designer makes accurate use of fonts, images, colours and typography for each element is potent enough to effect the accomplishment of your logo.

Renowned organizations promoting health, safety and sustainability of environment evoke feeling of trust, reliability, security and love for nature through their Environmental & Green Logo Design when their audience first comes in contact with it, that’s how powerful a logo is.

Spa and Esthetics Logo Design – Recompose & Unwind

Spa and Esthetics Logo Design

The world is divided in to people who are workaholics and people who just do a job for the sake of different capital gains. Advantageously, both sides take vacations, short and long term brakes that effortlessly help almost every Spa Club in a town, city country or even across the Globe. What matters the most is the medians the masses choose to select the most formidable, luxurious or economical & ‘all options available’ club. From a designer’s perspective, a custom Spa and Esthetics Logo Design must be able to communicate tranquil thoughts with the viewer within a short time of 4-5 seconds. The development phase should ideally consist of hints and clues towards the specialization of the Organization, from massages to special oils, or even the use of flower petals must be portrayed to communicate exclusivity, when compared with competitors.


Corresponsive Design

Design inspiration and influence is great for a designer to seek a unique design, however knowing a boundary and standing on it are two different things. Different colors and fonts would come in to play, but the authentic role would be the image instilled and its appearance in black and white primarily. Time on the other hand is always against every developer and designer to meet estimated time scales. Ultimately a communicative logo would work as long as it’s not similar to any other logos in context with a Span and Esthetics Logo Design, however additional information from the organization itself would be beneficial for the exclusivity of a design. If the motto or a certain value can be added to the complete logo, a remarkable and memorable logo is not as distant as one would imagine.




The use of gaudy fonts never gets your target audience enticed on the complete logo, instead the easier it is to read, the better for any viewer. For example, if you knew only English and you were in China for a vacation and required a massage, on hunting you find a shop with Chinese writing on top and translation in English at the bottom. You being the potential customer would want to first understand what it says, hence you take a closer look and take time to decipher what the shop is actually selling. This was a normal scenario, nevertheless, no matter what language is used, it must be transparent (along with its translation) for the masses to understand, this could either be on a banner, billboard, website or even a business card. Fonts Matter just as human comprehension matters. Use of Sans Serif would ideally play its role in attracting 100% of the target audience and be accountable for potential clientele conversions.

Mistakes to be Avoided When Designing a Logo for Shopping and Retail Start-up

Your logo has to be as clear and precise as your brand name. A great logo doesn’t require any introduction; it speaks of your brand loud and clear.  Your retail and shopping start-up may have all the exceptional products with highly convenient services and features but if you present them poorly, your efforts are wasted. A good retail and shopping logo design is as important for a brand image as the availability of products to generate sale.  Many start-ups begin with a fool-proof plan and promising services but their inability to convey the message out to the audience fails them. To develop a better understanding of how to get a perfect logo designed for your retail and shopping start up, we have listed a few mistakes to be avoided when planning to build a memorable shopping and retail logo design.

retail and shopping logo design

Mistakes to be Avoided

1.Chaotic Typography

Simplicity is the essence of a remarkable retail and shopping logo design. A simple logo can speak a thousand words. Too many or heavy fonts can ruin the simplicity of a logo even if it only includes words and no art work.

2. Poor Font Choice – To achieve a stunning logo with strong appearance it is very crucial to have the perfect font. Its font represents its brand name – If not chosen wisely the brand name can lose its meaning.

3. Complexity
Say no to complex designs. A simple one grabs much more attention than the one with too much going on. Avoid multiple layers of font or event art. Simple and unique designs not only appeal to audience but leave an everlasting impression.

4. Reliability on themes or colors
An iconic logo has a structure of its own that makes it distinctive – If it needs colors or backgrounds to look beautiful or to become prominent, you need to bring changes in it.

5. Use of Visual Clichés
The point of establishing a retail and shopping logo design is to make your business standout from the competitors. Use of visual clichés, such as “light bulb pop-ups” or “speech bubbles”, will only ruin the originality of your logo design.

6. Taking too Much Client Input

Understanding your clients requirements is a necessity but building a logo based entirely on clients concerns is a waste of your talent; make use of your intellectuality while combining customers specifications.