We have long established the importance of a logo and the role it plays in digital marketing. It is the single most important strategic marketing effort by a business. Like our face is our identity, A custom logo design is business’s. Since it holds so much power, you’d want it to be unique and memorable. Not something that is forgettable. A good logo tells your story, makes you unique, depicts your brand values, shows what you are, shows what you do… now that’s a little too many things that we are asking from it, isn’t it? Not quite, a great logo has all the above qualities but how to create such a perfect emblem that meets the above criteria? How do you know that you finally have that perfect logo that represents your company to the letter. Worry not; we have taken the liberty to jot down a complete step by step process below for creating a custom logo design for digital marketing.
1 – Know Your Story:
Brand is not just a product your company sells; brand is an experience that your company offers. Customers are always seeking an emotional connection, something that’s beyond the typical buyer-seller relationship. Your business can give that to your customers by having a strong brand story, something that depicts your brand journey in a good light.
2 – From Minds to Paper:
Now that you have your brand story, take it to the paper. Create focus groups and conduct brainstorming sessions; research your target market, latest industry trends, your competitor’s moves etc. Accumulate all the data and then make a few rough sketches of how you think your custom logo should be and pay special attention to the backstory behind each concept.
3 – Get Suggestions and Feedback:
Once you have filtered out a few best out of many rough sketches, pass them around; in your company, your friends and family and take feedback. The suggestions and feedback that you receive at this time will help you in drafting the final logo.
4 – The Final Design:
With all the feedback and suggestions, you can then start drafting your final logo. Take everything into consideration. Every aspect of your logo says something about your brand so make sure you don’t send out a wrong message through your logo. Some special factors to consider are logo’s font, it’s colour and it’s graphic.
Your custom logo design that shows off your brand persona in the best possible light is now ready to launch. You can now market your logo across all digital platforms and flourish.
It is evident that no nation can survive without education. A child starts learning from the moment he opens his eyes in this world but the formal education starts from the time he is admitted in to an educational institution. Education is not just reading or writing though; it’s about having the knowledge and being able to reason. Education shapes the future of not just an individual but a whole generation; It plays a vital role in influencing the attitude, behavior, determination of a child which is why it is all the more important to select an institution that has a good reputation.
When parents research an educational institution, they keep in mind a few factors like school’s reputation, its faculty, the programs etc. which is why it is now more important than ever for educational institutions to develop a reputable brand. To build a brand that encourages learning, discipline and positivity. Your logo serves as the face of your educational institution hence it is important that it is memorable and communicates your message effectively.
An ideal education logo design can communicate your institution’s ideology on education to its community. It nurtures school’s spirit so it is important that a lot of thought is given to the logo design. It doesn’t end with the school year; a school’s logo becomes an identity and a symbol of pride for a student which stays with him for the rest of his life.
Images, text and colors all denote different things in a logo and it is important that each aspect of an education logo design is carefully thought out.
Colors – Bright and young colors are aimed at young children like Preschool, More subtle colors like gold and burgundy are for high school while more serious tones are used for Universities like Navy Blue and Maroon.
Text – It is very important that the text mentioned in your logo communicates your message perfectly. Choosing a right font is also crucial.
Images – Images like books, pens, owls (denotes wisdom) etc. are among the most common images used in Education Logo Design while another approach is to incorporate an image that represents school’s history like a school Mascot.
Competition is fierce so build a unique identity for yourself!
When you start a new business, you don’t quite realize how important brand identity is for your business, but with time you understand the importance of having a strong brand identity. Brand is not just your product, it goes beyond the product; your brand is the experience that customer has with your business. A good brand will evoke emotions in the minds of a consumer. Nowadays there are thousands of brands offline and online battling it out for customer’s attention so what do you do to stand out? To distinguish yourself from hundreds of others? You create a brand that’s memorable, a brand story that’s unforgettable and a brand message that inspires. Though there are many components that constitute a good brand but the most important is its Logo. Though most important, logo is often neglected or taken lightly which is a complete no-no, especially if you are a new business looking to build your identity in the market. People fall prey to cheap deals or professional logo makers online. These online professional logo makers let you make your own logo for a couple of dollars. All you have to do is select an industry after which it will show you a collection of images and graphics; choose the one you like, slap your company’s name across it, download it and Voilà! Your logo is ready to use!. While this easy fix of a logo might seem like a good solution at the time, it defeats the very purpose of having a logo in the first place. How? Let me explain.
Your logo is meant to establish your separate identity; it is supposed to distinguish you from your competitors but if you are using a professional logo maker’s website that offers the same 50 images for your chosen industry to everyone who visits it then how is your logo unique. Many businesses belonging to your industry only will probably have same logos around the world. It fails to stand out; in addition to that a logo made by a professional logo maker also fails to reflect your brand message giving a cold and alien image of your brand. A custom logo is customized according to your business’s target audience, its goals and its values. It communicates your brand message effectively and tells a story which helps in making it memorable.
So don’t risk building a forgettable brand for the sake of saving a few bucks. Invest in a custom logo tailored for your business and we assure you, it is worth the money!
To be able to stand for yourself is a daily goal for everyone, however to stand for someone else is a different case altogether. An attorney and law logo design should captivate the stressful potential clients in need of legal assistance and assurance. After all ‘Service to man is service to God’. But proving your point via the logo design itself would not only be fruitful but in the long run would reap only benefits.
- Images Used
Using images like 3 white pillars or a judge hammer or the blindfold justice sculpture is outdate. It still stands for the rights of citizens and equality but to be used in a logo design would lose the meaning of correspondence as every other law firm tends to have that image depicted. Nevertheless using these images as background for your website could be beneficial. Simple and straightforward font could reap all the benefits on one or two words.
White, Blue, Red and Green ensure satisfaction, trust and dependability. An Attorney and Law Logo Design may comprise of multiple colors as well, but the ‘right’ thing to do is to use one color for all. Even black and white would serve the purpose. Colors have to be subtle and not flashy as professionalism would draw trust and sensibility towards your brand.
Design inspiration collated online may be good for inspiration but not helpful for an overall final design. In order to be unique, design intuition and different patterns matter the most. Simplicity would help the complete logo for its communicative value, choosing a subtle style with only a few hints with the right font would definitely improve clientele via the logos corresponding attributes.
Sans Serif, Times New Roman and Calibri (Body) are all professionally sound fonts when it comes to designing an Attorney and Law Logo Design. Furthermore fonts on the business card, letter head and billboards appear all very different, so the more formal the font the better the presentation.
Overall, the complete set up with the Images Used, Color, Style and Font would bring out the professional image an Attorney and Logo Design would necessarily need.
What happens when you set out to start your own beauty salon? As an experienced beautician, I finally gathered enough money to start my own salon. With some of the best people I have trained over the years by my side, I embarked on this journey. A horizon that was new and unknown to me but I was really excited, I had thought this through, I had the skills, the best workforce, the best and world renowned products so nothing could go wrong, right? With all the talent and skills in my favor, I could even set up shop on the side of the road and start making profit; at least I thought I would but boy was I wrong about all of this. When I first started off, I didn’t know much about establishing my brand or creating a brand identity. My logo was made by my daughter with some free program online. My salon’s name in a bold font with a beautiful girl on the side, it looked perfect to me. What I did not know is there was nothing unique about it. I always thought that I didn’t need any marketing efforts but the harsh stinging reality hit me later that it’s not just me. There are about 20 other salons in my area alone offering the same services on same prices (give or take) so how do I make customers choose my salon over twenty others?. I researched and talked to people about it and ultimately settled on the option I thought was the best to save my sinking business. I consulted a professional digital agency for complete re-branding of my beauty salon business. The first thing they worked on was my Cosmetics and Beauty Logo Design.
They made me realize that image is everything. A good logo actually assures your customer that they will be pampered in your care. The logo needs to reassure that they will look and feel fabulous during and after their visit. Your logo is the most important part of your brand and your brand should be a reflection of your business’s personality and core values.
What I learned the hard way is I may be an expert in my field but it’s probably for the best if you resort to professional help when it comes to branding. So get your professional cosmetics and beauty logo design and let your brand be as beautiful and attractive as you.
Customizing a logo to that of an intelligent corresponding image is a task for professional designers only. Most start-ups utilize their own logos and secure diminishing clientele on account of poor representation. Your logo is the identity card of your company, your brain child! All your efforts in investing and even procuring loans depend on your final representation on the business card, website and stationary designs. If it’s a rookie custom logo design, eventually your brand will be affected my leaps and bounds.
From a startup perspective to that of an existing company, I would like to note a few pointers:
You are looking forward to growth and success obviously and your positivity would only yield the best results. However, start-ups usually draw loans and expect returns or full payment within 6-8 months. The impact is not on what you have but what you show-Similarly your custom logo design MUST be regarded as an investment. A logo set up by a professional for a beefy amount, remains communicative, memorable and productive for 2-3 years or more when compared to factory or online logos or having a friend of a friend design it for free. Jeopardizing your vision via the logo is probably the worst mistake on the success ladder for any business.
Your current clientele stats are available almost weekly. Knowing what ticks for you and implementing it is the best strategy that you can stick with. However, dipping clientele requires risk and sophisticated means of communication in order to gain new/ potential clients. Revamping your Logo Design in the midst of it all can be worthwhile. If you are satisfied with your prior designers, do not hesitate to contract them again. But if you feel the need for a change, then risk analysis depict 75% growth on just revamping your logo and letting people know that you are not only in it for the business, but also to be trendy and fearless.
Custom Logo Design – Essentials
Design Essential revolve around Color, Font, Images Used and percentage of Correspondence of a company’s motto or immediate product via the logo. A professional designer would not only take inspiration but would know your company and product before designing, in order to incorporate all essentials within your logo that which not only looks good on your website or business card, but also attractive on the banner on your shop or building or a billboard sign.
Rest assured- A professional designer for a custom logo design should be considered a mandate instead of amateur incommunicative designs by rookies.
Following trends via inspiration may lose focus on the unique symbol attached within the motto of your company. Thus developing a new design based on typical agricultural farming or cultivation of crops would lead to a receptive and communicate logo divulging what matters the most- your product. An Agriculture Logo Design must hint towards cleanliness, growth and care.
The need to Colour
Knowing that colour adds and entertains the psychological nerve of the human mind, sticking to earthly notes would be beneficial. Green is an exemplary colour pointing to growth, nurture and Eco-friendly environment, thus promoting your company motto along with instilling sense of security and trust.
Show your product
Demographically, most agricultural companies tend to display less of their immediate product. As the masses would want to know what you specialize in, incorporating a symbol or a hint or an incomplete design of your specialized commodity would immediately grasp attention of the target audience, hence a hassle free ‘give and take’ is communicated directly via the logo. Using one colour pattern for different products would unleash the true potential of your Agriculture Logo Design.
Social Culture- Agriculture
A logo design significant to an industry should leave the audience wanting for more. Social Media and its capability to not only boost your brand, but create a significant amount of difference in the sales department would indirectly lead to trust and loyalty from customers. The ‘About Us’ page on your website showcased on different Social Media Platforms (LinkedIn, Twitter, Facebook) would display the core social values of your organization.
New Technologies- Agriculture
At the drop of a hat we have new inventions for our ease and accessibility. Incorporating a new technological advancement within your Agricultural Logo Design or image may intelligently boost a brand. For example the drone fertilizers. Using the drone image within the logo would tell the masses that you not only accept technology but also are trending with it. Thus, kindling word of mouth for further recognition.