An old adage, ‘first impression matters’, is very much alive and kicking. A strong visual impression of your company reflects positive first impression of your business offerings to potential customers. KSA based marketers have recently conducted a study where they examined whether a strong 3D logo makes things working for you, which means that does it encourage customers to make an impulse purchase or not. Furthermore, the study inspected the brand relevancy with the logo design, image diffusion, and other similar aspects.
We have been hearing since our childhood that “don’t judge a book by its cover’-In fact, the book cover really matters, especially in today’s competitive business environment. Image means everything to businesses and business owners won’t cringe back in spending even thousands of Riyals in getting a custom, good-looking and vibrant 3D logo design. Since, your logo reflects you, your offerings, your style, your image, your ethos—therefore it needs to be crafted considering the fact that it needs to be used for marketing and branding purposes.
In order to lure your potential clients, you need to create a distinction in your graphic design so that it is easily recognizable. An effective logo would further enthuse, inspire, evoke and trigger the memories of customers causing them to recognize you instantly. An immediate response would make you purchase any product that gets exposed to you and within your reach, for example, departmental stores put highly marketed products on the shelves, which triggers customers to make an impulse purchase.
Similarly, successive encounters with a 3D logo would ultimately bring more customers on board with increased sales or/and brand engagement with your target audience. We see many high-end companies like Apple, Adidas, Nike, their 3D logos may not sound very colourful, yet they have been able to turn themselves into billions of Riyals worth companies. The reason lies in their long lasting credibility and simplistic 3D logo designs. A picture is worth a thousand words if you design it well; emotional triggers encourage potential customers and/or even privileged clients to repurchase products over and over again, well, that’s the power of strong visuals.