The modern logo has to be better than ever before. In the past, a company logo was perhaps envisioned simply for a bill board or printed in newspaper adverts. Today’s logos have to be compatible with smart devices of varying screen sizes and resolutions, making way for responsive web design.
Moreover, customers have become aware, forcing the web design companies to come up with new and innovative ways to market themselves. Business logo design website offer them this opportunity to convince the customer to hire their services. The services they offer let you design a creative logo that can help your business in a number of ways. You will have a relatively good looking logo design at a low price and can also use it for your marketing campaign.
For a small business, a business logo design website offers great value in terms of cost and quality. With a little effort, they will have a logo design of their choice. Whenever you conduct business with anyone, they would first get acquainted with your logo and if it is able to create an impact, they would take you seriously.
All the documents and items representing your company should have your logo mark on them. They are a source of marketing for your business where ever they go. You may feel as though you are better off without a logo but, you are missing on a vital source of advertising for your business. So a logo can help your business just by having a presence.
You can also use your new or redesigned logo for a new marketing campaign. This will provide your business a fresh new look, which is sometimes required. If you are struggling with lost or few customers, then redesigning your logo can serve you well. We have many examples of struggling business who stood back on their feet just by redesigning their logo.
Business logo design website provides a great opportunity for small businesses to create unique designs. They can then improve on the designs as they establish their business.
Whether it’s a new organization or a company that has already established itself. A logo design plays a vital role in creating the perception of a brand. It is very important for an organization of any scope to have a logo that represents its company. Hence, custom logo design comes into place. This blog is going to ponder upon smart strategies to make a custom business logo.
- It is very important to incorporate stories in your logos. This adds a sense of emotion and soul to your brand logo. It should be able to reflect what a company stands for and what its corporate beliefs are. When we talk about Emirates Airline, they do not only show their on-flight features but also the different and beautiful destinations they can take you to. Hence, they present themselves as more than just a conventional airline.
- Once done with the story, it’s time to design a rough sketch of a logo. To make a custom business logo is a tiring task. Hence, it is important that all of the progress that is being made should be discussed with the client. The client can make further suggestions and that too can be combined with the logo design. This feedback is going to provide substantial benefit in terms of the final product. Moreover, free-of-cost different applications can also be used in order to make designs.
- After finalizing the logo’s shape and presenting it to the customer, the next step is to choose the appropriate color for the brand logo. This can be further discussed with the client. Try to see what they have in mind and what kind of perception and emotions they want to generate to their customers through their logo design. A designer should also present his or her own ideas after doing the research regarding the industry and the company.
To make a custom business logo would require a lot of meetings with the client. Similarly, it would also be a good idea to discuss it with the client, if there is a need to add the company’s motto with the logo. Different typesetting can be used and shown to the client.
- Additionally, the logo designs should be considered in different dimensions in order to see what is going to look the best. This final custom logo design should be able to look good on all platforms of communication.
In this blog we are going to study some of the world’s most costly business logo design. We are going to study why these top brands spend so much on logo designs and what’s their philosophy behind it.
Accenture paid a hefty amount of 1,000,000,000 for their brand logo. The company was earlier a part of Anderson Consulting and was forced to change its logo after dissolving its partnership with the former partner. However, the company faced a lot of scrutiny by critiques saying that their new logo does not communicate their brand image. The company finalized their logo after rejecting more than 50 designs and was finally able to make its logo identifiable and unique.
Pepsi have had many different logos in the past. For its current business logo design the company paid a whopping $1,000,000. Their current Logo has more of a flat design with respect to the recent trends. The logo also features the red color predominately. This was done to challenge their global competitor Coca – Cola, which is currently the market leader when it comes to fizzy or carbonated drinks.
In the past several variations have been made to the business logo design of the BBC. However, BBC has not changed its logo since 1997. Its current logo costed them a staggering 1.8 million dollars.
Olympics is considered the biggest sporting event around the world. A lot of money goes in to conducting this event and it generate millions of dollars.
For the 2012 London Olympics, the committee paid a hefty amount of $625,000 for its Logo Design. This was the most costly Olympics logo ever. However, the company was scrutinized that their logo was pretty ordinary for the amount that was paid to design it. Also many critiqued that it didn’t have any cultural relevance or featured any of Britain’s heritage.
Another city which has spent a substantial amount on its city’s business logo design is Melbourne. The authorities spend $625,000 in re-designing its logo. This was done in effort to attract more tourists and give the city of Melbourne a brand new look. Multiple colors and shades of blue and green were used to signify Melbourne being the corporate hub of Australia. The new logo met with many optimistic reviews.