The retail industry is enormous in the US and is continuously growing. There are around a million retail stores, generating revenues of four trillion dollars and more. So how can you promote yourself in this highly competitive industry with a memorable logo design?
A logo will be the front face of your store and will be featured on all your advertising material to encourage people to shop from your store. From billboards to packaging and stationary; your logos will appear everywhere. Once customers shop from your store, they will carry bags inscribed with your retail logo advertising where they have shopped. You will be surprised that this plays a major role in a customer’s preference for purchasing as it immediately gives a sense of reliability.
How graphics represent your goods?
Using graphics strengthens the connection between the name of the business and the products for their potential clienteles. When you are in the same sector, it is hard to differentiate yourself from your competitors if you have a common logo.
Therefore, most of the famous retail stores usually pick images that are unusual such as a shoe store might use the image of a footstep rather than a shoe in their retail logo. Using abstract images is also a growing trend. An example of this can be seen in the Walmart logo where they have used a star shape rather than the electronics, apparel or other items that they sell.
Another example of abstract imagery in a retail logo is that of the Foot Locker logo.
They have an image of a referee instead of a shoe due to the fact that they mostly sell athletic shoes.
Now, whether you design your logo yourself or get it made, there is no doubt that it plays a major role in your branding and marketing.