Essentials for Designing a Logo Portfolio

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While hunting for a new job or impressing a new client, your logo portfolio plays an integral role facilitating your hunt. However, many designers struggle with creating their portfolios for the very first time. The rebranding aspect to appeal to a broader audience is relatively tough for the masses.

Here are a few essential you need to take into consideration while designing a logo portfolio:

Upload the best of your work

Uploading only the best of your work is essential. Assembling and uploading a gallery of all of your work will not help your potential customers to determine what you can offer to them. Also, make sure to be 100% confident of every piece you upload in your portfolio. In case you are not, try not to include them.

According to a famous graphic designer, Jason Tselentis, one should only display 10 to 15 piece in a logo portfolio to make it attractive.

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Add different flavors

When you upload some of the best of your work, make sure to add and feature different flavors to capture the breadth of your extensive skill set. Adding variety is good as your potential customer would know what you have to offer. For instance, if you have expertise in corporate branding and layout designing, feature them in your collection.

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Make it responsive

Almost 75% of the web traffic comes from tablets and smartphones. Hence, keep in mind to make your logo portfolio responsive while designing it. Responsiveness is considered as an integral aspect of any website and these days you have to ensure that your site adapts to the device from which it is being accessed.

Focus on branding

It is easy to come up with a portfolio design that is attractive but looks similar to what your competitors are doing. To stand out and outshine in the market, focus on branding by coming up with a website design that reflects your personal brand.

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