Logo is the most important instrument to showcase your brand. Customers react in proportion to the logo design. If the design is interesting, expect a similar response from customers. If it is poorly crafted again get a similar reaction. For a custom logo design company, designing a logo is not a tough ask. Designing a logo that wins appeal of clients and customers is what matters. There are simply too many logos out there and particularly with most international businesses investing in United Arab Emirates market, and each claiming and also striving for a unique logo. Determining a winning approach for an appealing logo design is a challenge for custom logo design company in such a saturated market. Here is how a diligent approach to designing logos can be adopted:
The best design is always the simple one. Simplicity helps to keep the design versatile, recognized and committed to memory. This is the best bet for all the design companies.
This is in extension of the design being simple. A simple logo design will help customers to have it committed to their memory. It is then easier to recall and remember. A highly exorbitant design makes it difficult for customers to keep it in their memories.
The Test of Time
Logo design ought to be designed in a manner that remains relevant some twenty or even fifty years ahead. Again, it is best to keep it simple and not allow it to be dictated with the immediate environment, for it is dynamic and may change with time.
It is important to have logos designed in a vector format. This allows it to fit in all spaces, be it billboards, paintings, newspaper image or even digital. Making it more adaptable increases the chances of its visibility through various mediums.
One of the most important aspects for designing a logo is to keep in mind the audience of the brand. You do not want to make a sophisticated logo for childcare products or too catchy for middle age customers.
Custom logo design companies need to take all these factors into consideration when crafting logos.
Businesses depend on the promotional power of logos that can head marketing campaigns and awareness programs. A proper, well-thought-up animated logo design can help a business be an exceptionally alluring marketing wonder.. With so much happening in the modern world, businesses have evolved in their usage of the internet and with the development of the web; great tools are easily available for small businesses to design their own customized animated logos. Many are turning to this form of fulfillment due to cost effectiveness and ease of reach.
Almost all logos are built on the concept of promoting a business in a positive light. It can sway or influence the observer. Logos carry a significant message in its portrayal of a business so they have to be constructed creatively. Animated logo design is a careful process where objects and colors are selected after research and study. Studies have shown that the mind’s power of association is so strong that even colors or objects can be related. For example, red is assigned to love while black represents mystery. It is the same for shapes as well. Triangles and stars are avoided at all cost.
Negative objects or elements in a logo can completely change the peroration of a logo. Observers may even lose interest as soon they lay eyes on the content. This kind of animated logo design is supposed to be avoided so that only positivity oozes from the logo. The name of the game is promotion, not a demotion. There are several free online tools that can help with creating logos with ease These web tools are popular with restaurant owners and takeaways who do not need to spend on an already up and running, established business that has a modest clientele.
These online tools are fabulously easy to understand and their graphic user interfaces are practically self-explanatory. It has powerful editing and color tools along with scores of objects to choose for extravagant animated logo design, which anyone can use after signing up and logging in. The results are great if high performance isn’t a worry. But if you want something a bit higher in quality, superior in results,an inspirational and appealing logo design then hiring professionals is a good idea. If a business can afford it, professional logo designers are highly recommended. They have the expertise and the knowledge to create appealing and high-performance logos with a thorough understanding of the principles of design.
While hunting for a new job or impressing a new client, your logo portfolio plays an integral role facilitating your hunt. However, many designers struggle with creating their portfolios for the very first time. The rebranding aspect to appeal to a broader audience is relatively tough for the masses.
Here are a few essential you need to take into consideration while designing a logo portfolio:
Upload the best of your work
Uploading only the best of your work is essential. Assembling and uploading a gallery of all of your work will not help your potential customers to determine what you can offer to them. Also, make sure to be 100% confident of every piece you upload in your portfolio. In case you are not, try not to include them.
According to a famous graphic designer, Jason Tselentis, one should only display 10 to 15 piece in a logo portfolio to make it attractive.
Add different flavors
When you upload some of the best of your work, make sure to add and feature different flavors to capture the breadth of your extensive skill set. Adding variety is good as your potential customer would know what you have to offer. For instance, if you have expertise in corporate branding and layout designing, feature them in your collection.
Make it responsive
Almost 75% of the web traffic comes from tablets and smartphones. Hence, keep in mind to make your logo portfolio responsive while designing it. Responsiveness is considered as an integral aspect of any website and these days you have to ensure that your site adapts to the device from which it is being accessed.
Focus on branding
It is easy to come up with a portfolio design that is attractive but looks similar to what your competitors are doing. To stand out and outshine in the market, focus on branding by coming up with a website design that reflects your personal brand.