Typefaces help in making the life of a designer easier. Perhaps, that’s why the use of typefaces is such an extensively discussed topic. It spares designer from the hectic job of shaping intricate ins and outs of the letterforms that can complement the designs. However, sometimes the already available fonts are not enough. Perhaps, it misses the exact flair that can give more definition to your design. This article identifies ideal situations when you should create custom logo typefaces for your design.
THE OBVIOUS SITUATION: ON SPECIAL REQUEST OF CLIENT
If your client wants it different, you have no other way to go about it. By virtue of its very nature, it is important that you help your clients stand out unique with your designs. So you obviously can’t turn down their request any way.
With the business world being bombarded with logos, we can see them everywhere. The worst part about design industry is how they embrace bandwagon effect and start sticking to trends. If the trend is to use Helvetica, everyone will use it. Which makes logo appear similar. Therefore, you might have to doodle your own typeface to create custom logo that provides your client the differentiation they are seeking. After all, you don’t want to piss the client off.
WHEN THE FONT LIBRARY ISN’T ENOUGH
You might have more fonts than you know what to do with. However, if you want something that revolts standardization, then adding a tinge of creativity in the standardized fonts to create custom logo with enhanced typography can work. However, you have to be very careful while using this approach. Because what could be worse than a standardized typography? A poorly customized standardized typography.
WHEN YOU NEED TO EXPLORE AND POLISH YOUR TYPOGRAPHY SKILLS
You must keep polishing your typography skills as it is amongst the most important component of design. Why should you stick with standardization if you can play with typography and create custom logo that can differentiate you from other designers? Keep trying till you champion the art.